Having acne is no fun. But it shouldn't be embarrassing because almost everyone gets zits. Yet, in pursuit of better-looking skin, many people resort to popping their pimples or using heavy makeup, both which worsen skin conditions.
Daylight introduces a lighthearted, empathetic brand voice to the U.S. skincare industry. It embraces the healing process because acne is a totally normal part of life. Think Flintstone bandaids, but for your face.
The product is an all-natural patch that absorbs impurities, while sheltering the healing area from new bacteria. The patches are flesh-toned or decorative.
Now your zits can wear Moschino. We'll put Daylight patches on runway models during New York Fashion Week, and then release special-edition designer packs.
We'll choose influencers who align with the brand's body-positive message to be our brand ambassadors.
Customers will take a survey on our website to be matched with one of our brand ambassadors, their "Skin Twin."
Our chatbot, Pim Pal, will welcome customers and instruct them on how to use the patches.
ST: Blake Smoral
XD: Jenn Chau, Aaron Mayor
AD: Lynn Nakamura
CBM: Adrienne Johnson